Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : Posts (83)
Culture entry on 07.08.10

RT "On Hold": The Next Generation

Last year, Rodgers Townsend’s hold music taught you how to say “Make the logo bigger” in Swahili. This year, we’ve kept ad industry nonsense in our hold music (and out of our day-to-day business) with a tongue-in-cheek take on a listen-and-repeat automated attendant. Check ...

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RT Posts entry on 05.14.10

The Gathering Anti-Facebook Storm

Like many Facebook users, I’ve struggled to keep up with the site’s rapidly changing privacy policies, and regularly scramble to adjust my profile settings to my own comfort level. I don’t play games or take polls, and I generally keep my status updates circumspect, but ...

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RT Posts entry on 04.12.10

A Look at the Future?

The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...

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RT News entry on 02.22.10

Tom Townsend's Extended Super Bowl Commercials Interview

Tom Townsend, Chief Creative Officer of Rodgers Townsend, provides keen industry insight and critical feedback on the Super Bowl XLIV ads. Watch his interview with KMOV St. Louis.

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RT Posts entry on 12.02.09

New School

It's funny how the fundamentals escape us every now and then. I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...

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