Rodgers Townsend

Begrudgingly Branded

Crystal Merritt

I’m analyzing a competitive campaign for a client. When you’re looking at someone else’s work you can be more dispassionate and objective. Criticism is easier than creation. But it can also lead to reflection and introspection and work-a-day epiphanies. I just wrote a ...

RT "On Hold": The Next Generation

Last year, Rodgers Townsend’s hold music taught you how to say “Make the logo bigger” in Swahili. This year, we’ve kept ad industry nonsense in our hold music (and out of our day-to-day business) with a tongue-in-cheek take on a listen-and-repeat automated attendant. Check ...

The Gathering Anti-Facebook Storm

Heidi Dean

Like many Facebook users, I’ve struggled to keep up with the site’s rapidly changing privacy policies, and regularly scramble to adjust my profile settings to my own comfort level. I don’t play games or take polls, and I generally keep my status updates circumspect, but ...

A Look at the Future?

Sang Han

The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...

Tom Townsend's Extended Super Bowl Commercials Interview

Tom Townsend, Chief Creative Officer of Rodgers Townsend, provides keen industry insight and critical feedback on the Super Bowl XLIV ads. Watch his interview with KMOV St. Louis.