Rodgers Townsend

Tom Townsend's Extended Super Bowl Commercials Interview

Tom Townsend, Chief Creative Officer of Rodgers Townsend, provides keen industry insight and critical feedback on the Super Bowl XLIV ads. Watch his interview with KMOV St. Louis.

New School

Melissa Hamilton

It's funny how the fundamentals escape us every now and then. I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...

Are you a creative amateur?

Tom Townsend

About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...

Asleep at the Wheel?

Tim Rodgers

Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep. But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...

Don't Forget User Insights

Crystal Merritt

In social media, the new “it” topic, advertisers are following the buzz and the growth curves of certain platforms or properties. But in planning, analytics and media, we know that users vary just like viewers/readers/listeners vary in good old mass media. We cuss and discuss this ...