RT Posts entry on 11.16.09
Tom Townsend
About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...
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RT Posts entry on 11.05.09
Tim Rodgers
Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep.
But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...
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RT Posts entry on 10.21.09
Crystal Merritt
In social media, the new “it” topic, advertisers are following the buzz and the growth curves of certain platforms or properties. But in planning, analytics and media, we know that users vary just like viewers/readers/listeners vary in good old mass media. We cuss and discuss this ...
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RT Posts entry on 10.19.09
Melissa Hamilton
It’s amazing what you learn when you are given the rare opportunity to take a step back from the day-to-day tasks of your job and apply what you do on a much larger level.
While most have studied and marveled at Obama’s ability to intersect government, marketing, and social ...
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RT Posts entry on 10.16.09
Tom Townsend, Chief Creative Officer
This is big news. For me at least.
I finally have some kind of explanation for why I can’t even run a simple errand without getting caught up in some kind of encounter, exchange, or unplanned adventure that results in a story. It’s not my fault. It’s in the ...
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