The newly redesigned RT website has sprinkled its sparkly clean freshness not only online, but in the agency halls as well. And the ushering in of this new RT presence finds me embroiled in yet another infamous conversation with myself. The topic: Personal creative renewal.
But as I've now grown tired of listening to the sound of my own back-and-forth bantering - yes, really - I encourage you to have a similar mental tennis match in your own head. Below are a few points to get you started. Now, go. Talk amongst yourself.
How can I breathe new life into my old creative brand? How can I better my own brand promise? And even better, deliver on it? Can I build a fresher, smarter version of my creative self? Not simply repackage tried-and-true creative tactics, but honestly challenge myself to sort through my creative bag of tricks, discarding anything that's grown tired and expected? Or maybe I should just throw it out altogether? Start fresh. Run to the closest 6th floor window and in a deep, bellowing JG Wentworth kinda way, scream, "Papa's got a brand new bag."
Imagine how liberating that might be. Imagine the freedom of living and creating that completely dangerously. With no safety net. No plan B. No fallback position.
Imagine what new ideas might come from combining over a decade's worth of lessons with the new possibilities and wide-eyed wonder of approaching every assignment like I've never done this before.
I'm curious. Would it make me a better writer? Maybe a better partner? And If I did all that, might I become a better creative?
I don't know. But I know I'd be different. And I think I'd like to try.
