Last year, Rodgers Townsend’s hold music taught you how to say “Make the logo bigger” in Swahili. This year, we’ve kept ad industry nonsense in our hold music (and out of our day-to-day business) with a tongue-in-cheek take on a listen-and-repeat automated attendant. Check ...
Read
By the 5th Floor Kitchen Ice Maker
You may be surprised to come across a blog entry from an ice machine. I fully understand. I assure you I wouldn’t be doing this if it weren’t absolutely necessary. But I feel I must use this public forum to defend myself against the disparaging remarks of a certain Chief Executive ...
Read
Created in December 2001, r/t wanted to send clients, colleagues, and friends a satirical look at agency life. Featuring wild parties, monstrous clients, and “Marc with a C,” Ad Guy was such a success it was followed by 2 sequels in subsequent Holiday installments. Long before the advent of YouTube ...
Read
Tangelos is the digital lair of r/t's strategy group. It’s where we think out loud, share ideas and build team insight on the latest trends. The goal is to build something thoughtful together, one post at a time. There is no editorial agenda. So far, the blog has been about digital stuff and ...
Read
We work hard to avoid industry nonsense by discouraging the use of terms like “brainstorm” and “outside the box.” We don’t complicate the simple. But we realize industry clichés exist. So we gave them a home: our hold music. Much like the language learning tapes you endured in high school, we help ...
Read
