Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : RT Posts (62)
RT Posts entry on 05.14.10

The Gathering Anti-Facebook Storm

Like many Facebook users, I’ve struggled to keep up with the site’s rapidly changing privacy policies, and regularly scramble to adjust my profile settings to my own comfort level. I don’t play games or take polls, and I generally keep my status updates circumspect, but ...

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RT Posts entry on 04.12.10

A Look at the Future?

The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...

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RT Posts entry on 12.02.09

New School

It's funny how the fundamentals escape us every now and then. I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...

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RT Posts entry on 11.16.09

Are you a creative amateur?

About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...

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RT Posts entry on 11.05.09

Asleep at the Wheel?

Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep. But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...

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