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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : Account Planning (3)
RT Posts entry on 10.13.09

You Should Play

There is no demographic that has not had their expectations of content shaped by gaming to some degree. We ignore it at our peril if we make television, video, mobile or digital content. And we do make that stuff at Rodgers Townsend. I realized years ago that every few years I need to ...

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RT Posts entry on 05.13.09

From Research to Insight

We talk about expectations a lot at Rodgers Townsend. We believe that our role is to raise expectations for our clients’ brands. We need to expect more from the upfront insight generation process that inspires our work in order to raise brand expectations in the ever changing, ever more ...

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Culture entry on 04.22.09

RT’s Tangelos Blog

Tangelos is the digital lair of r/t's strategy group. It’s where we think out loud, share ideas and build team insight on the latest trends. The goal is to build something thoughtful together, one post at a time. There is no editorial agenda. So far, the blog has been about digital stuff and ...

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