Rodgers Townsend

RT "On Hold": The Next Generation

Last year, Rodgers Townsend’s hold music taught you how to say “Make the logo bigger” in Swahili. This year, we’ve kept ad industry nonsense in our hold music (and out of our day-to-day business) with a tongue-in-cheek take on a listen-and-repeat automated attendant. Check ...

Asleep at the Wheel?

Tim Rodgers

Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep. But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...

The Real Thing

Mike McCormick, Creative Director

Watching the All-Star game a month or so ago, I heard a brief interview with Derek Jeter from the day before. When asked about facing up-and-coming phenom pitcher Tim Lincecum, he admitted to knowing nothing about the guy—jokingly saying maybe he'd play Lincecum's video game for some tips. ...

Creative Volleys

Tim Rodgers, Chief Executive Officer

I was in a meeting the other day discussing client reaction to some work we had presented the day before. It was a creative concept we felt very strongly about, but the client just wasn’t biting, that day at least.That led someone to ask me an interesting follow-up question: how many times ...

On advice, often unsolicited.

Tom Townsend, Chief Creative Officer

It’s a shame. But often, the advice we might get when we first start our careers – from bosses, experienced contacts, even parents, and other authority figures –we don’t put into action. Either they come off as platitudes, or they seem so obvious, we nod and then dismiss ...