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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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RT Posts entry on 03.24.09

New Math

Katie McGrath, One-to-One Director

One of the basic truisms of direct marketing is the hierarchy of influencers on response. This tenet states that fully 50 percent of the results of a DM effort are attributable to the list; the offer or promotion carries 30 percent of the responsibility; and the creative “packaging” is ...

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