RT Posts entry on 07.15.09
Tim Rodgers, Chief Executive Officer
Sometimes, you see an ad and your first thought is, “I wish that wouldn’t work, but deep down I know it will.” That was my reaction when I saw the new Hardee’s advertising for their Biscuit Holes, or “B-Holes” as they lovingly refer to them.
To their credit, the ...
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RT Posts entry on 07.09.09
Marc Enger, Account Director
If you ever find yourself needing a reminder just how well run most major corporations are, seek out an encounter with any form of government. I had just that misfortune over the last couple of months.
About a year ago when gas prices topped $4 a gallon, I decided to switch my commute to St. ...
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RT Posts entry on 06.25.09
Tom Townsend, Chief Creative Officer
We had done some pro bono work for a local circus. It's a uniquely small, personal one-ring circus, not like the extravaganzas of Ringling Brothers and the other more massive productions. Circus Flora is more traditional, more quaint, more heroic in many ways, and less commercialized than the ...
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RT Posts entry on 05.13.09
Crystal Merritt, Account Planning Director
We talk about expectations a lot at Rodgers Townsend. We believe that our role is to raise expectations for our clients’ brands. We need to expect more from the upfront insight generation process that inspires our work in order to raise brand expectations in the ever changing, ever more ...
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RT Posts entry on 04.24.09
Crystal Merritt, Account Planning Director
I was in a meeting recently, sipping on a latte, doodling and working on a haiku inspired by the discussion when one of my favorite clients said: “What we really need is a textual meme.”
That kind of talk wakes strategists up. I put down my pen and stopped counting the syllables in my ...
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