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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : Briefs (1)
RT Posts entry on 05.05.09

Careful With That Strategy

Tom Townsend, Chief Creative Officer

A strategy can be a dangerous weapon. Not just for the ad makers, but against them. No, this is not some stereotypical rant from a junior creative who doesn’t yet understand how important strategy is. All of the deeper, more granular and more robust knowledge about the target, the market, ...

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