Rodgers Townsend

Honeycomb Cereal Was Not “Big, Big, Big.” And it Still Hurts.

Kay Cochran, Creative Director/Copywriter

Some of you may remember the Honeycomb Cereal commercial where the theme song promised that its crunchy contents were “big, big, big. It’s not small. No, no, no.” Along with these tantalizing words, the kids in the commercial held the cereal up to a ruler, somewhere around the ...

What’s for Dinner? It’s All in the Presentation.

Kay Cochran, Creative Director/Copywriter

As a single mom/writer/crazy person, I am often bringing my children home from daycare and school with the realization that I have no idea what I will feed them for dinner. This is a panicky feeling because, by 6 o’clock, a six-year-old and a three-year-old are about to gnaw their arms off. ...

Tim Rodgers Speaks at Warrillow Summit 2009 about Small Business

Tim Rodgers, Chief Executive Officer of Rodgers Townsend, will address the 2009 Warrillow Summit. His presentation, “The Rise and Fall of Expectations: Connecting with Today’s Entrepreneurs,” will draw heavily on his years of experience of advertising to and communicating with ...

From Research to Insight

Crystal Merritt, Account Planning Director

We talk about expectations a lot at Rodgers Townsend. We believe that our role is to raise expectations for our clients’ brands. We need to expect more from the upfront insight generation process that inspires our work in order to raise brand expectations in the ever changing, ever more ...