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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : Insight (4)
RT Posts entry on 07.24.09

We’re not as cool as we think we are

Ever started a sentence with, “I can’t believe that now, in the year 2009...” or, “Would you believe it? Here we are in the 21st century, and still we continue to…”? We’ve all said it. I said it a few weeks ago right here in a posting about race today. ...

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RT Posts entry on 07.22.09

Funny who Makes the Best Account People

Sometimes, something becomes blatantly obvious that was right there in front of you all along. You learn where a word or expression came from that you’ve used your whole life. You grasp there is no way your golf game is ever going to improve. Or, you realize that the best advertising ...

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RT Posts entry on 06.30.09

HEY, YOU!

I have had the horrifying benefit, or curse, of owning a car that had an erratic horn. Meaning that at any given moment, my horn would BLAST AND BLAST CONTINUOUSLY EVEN AS I POUNDED THE STEERING WHEEL TO TRY TO MAKE IT STOP, UNTIL IT FELT SUFFICIENTLY SATISFIED THAT IT HAD EMBARRASSED ME TO THE ...

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RT Posts entry on 05.13.09

From Research to Insight

We talk about expectations a lot at Rodgers Townsend. We believe that our role is to raise expectations for our clients’ brands. We need to expect more from the upfront insight generation process that inspires our work in order to raise brand expectations in the ever changing, ever more ...

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