Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : Interactive (2)
RT Posts entry on 07.20.09

Just Because you can Doesn’t Mean you Should

It can be very tempting to try to reverse engineer an idea because you want to use a specific technology. However we should never use technology for technology’s sake. The trick is to stay abreast of technology and continuously look for opportunities to connect the dots and align the right ...

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RT Posts entry on 04.16.09

Is it Digital or Interactive?

There is a lot of confusion when it comes to these industry terms. Hopefully the following will add some clarity. Digital | Online | Interactive In the world of advertising and marketing these three terms are often interchanged, however they actually mean three completely different ...

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