RT Posts entry on 04.12.10
Sang Han
The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...
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RT Posts entry on 12.02.09
Melissa Hamilton
It's funny how the fundamentals escape us every now and then.
I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...
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RT Posts entry on 06.05.09
Tony DiMattia, Account Director on Furniture Brands International, Energizer, and WhiteWave Foods
If you’re lucky, you get right around 700,000 hours on this pale blue dot called Earth. 700,000 sounds like a lot. But I’m guessing that at age 78, it won’t. After we sleep away 250,000 of them, we’re down to 450,000 without even trying. So now what? Well, if ...
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RT Posts entry on 05.27.09
Tim Rodgers, Chief Executive Officer
I doubt whether the oracles of the business world would find that a sufficiently profound, or efficient, business mantra, but it's one that has served us rather well for 13 years. I can honestly say there isn't one thing we've done in all that time that I wouldn't do at least a little differently ...
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RT Posts entry on 04.10.09
Matt Clement, Director of Digital Marketing
I was 11 years old when I witnessed one of the greatest NFL games of anyone’s lifetime – the 1981 Divisional Playoff between my beloved Miami Dolphins and the San Diego Chargers. The game had everything you’d want as a fan: a huge lead, a huge comeback, massive momentum swings, ...
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