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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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RT Posts entry on 06.05.09

Wow! This one has a Triple Meaning!

Tom Townsend, Chief Creative Officer

Allowing creativity to trump clarity is the most common symptom of inexperience in the business of writing ads. It should come as no surprise that early in an advertising career, writers and art directors often err on the side of more creative than more clear. After all, clarity has been what the ...

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