Leslie Bursack, Media Strategist
Ad Age recently reported that Brown Forman’s Southern Comfort brand plans to pour their entire media budget into digital (pun intended). Savings from this shift to digital media only will fund an increased presence in bars and clubs.
For the most part, this move makes sense to me – ...
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RT Posts entry on 05.05.09
Tom Townsend, Chief Creative Officer
A strategy can be a dangerous weapon. Not just for the ad makers, but against them.
No, this is not some stereotypical rant from a junior creative who doesn’t yet understand how important strategy is. All of the deeper, more granular and more robust knowledge about the target, the market, ...
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