RT Posts entry on 04.12.10
Sang Han
The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...
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RT Posts entry on 12.02.09
Melissa Hamilton
It's funny how the fundamentals escape us every now and then.
I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...
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RT Posts entry on 08.04.09
Leslie Bursack, Media Strategist
I love the Internet. I mean, who doesn’t? You can quickly learn about just about anything without ever having to experience it or think for yourself, right?! Okay, are you detecting a bit of sarcasm?
I suppose some online reviews are worthwhile. For example, I was recently doing a little ...
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RT Posts entry on 07.20.09
Mike Luhning, Director of Interactive
It can be very tempting to try to reverse engineer an idea because you want to use a specific technology. However we should never use technology for technology’s sake. The trick is to stay abreast of technology and continuously look for opportunities to connect the dots and align the right ...
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RT Posts entry on 05.01.09
Matt Clement, Director of Digital Marketing
I’ve been known to register domain names that may not ever be used but seem to make sense to me at the time. Yes, a glass of cabernet might induce that indulgent registration activity, causing me to purchase domains such as socialthis.com, sizzleface.com, or properties that are very personal ...
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