RT Posts entry on 11.05.09
Tim Rodgers
Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep.
But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...
Read
RT Posts entry on 08.18.09
Tim Rodgers, Chief Executive Officer
I was in a meeting the other day discussing client reaction to some work we had presented the day before. It was a creative concept we felt very strongly about, but the client just wasn’t biting, that day at least.That led someone to ask me an interesting follow-up question: how many times ...
Read
RT Posts entry on 08.07.09
Tim Rodgers, Chief Executive Officer
If I could just wake up from a sound sleep and shower about 20 times a day, I would be a lot more productive. And prolific.Of course, my hair would fall out from all that shampooing, but that would be a relatively small price to pay.The simple fact is, I think best early in the morning. It’s ...
Read
RT Posts entry on 07.22.09
Tim Rodgers, Chief Executive Officer
Sometimes, something becomes blatantly obvious that was right there in front of you all along.
You learn where a word or expression came from that you’ve used your whole life. You grasp there is no way your golf game is ever going to improve.
Or, you realize that the best advertising ...
Read
RT Posts entry on 07.15.09
Tim Rodgers, Chief Executive Officer
Sometimes, you see an ad and your first thought is, “I wish that wouldn’t work, but deep down I know it will.” That was my reaction when I saw the new Hardee’s advertising for their Biscuit Holes, or “B-Holes” as they lovingly refer to them.
To their credit, the ...
Read
