Rodgers Townsend

Tom Townsend's Extended Super Bowl Commercials Interview

Tom Townsend, Chief Creative Officer of Rodgers Townsend, provides keen industry insight and critical feedback on the Super Bowl XLIV ads. Watch his interview with KMOV St. Louis.

Are you a creative amateur?

Tom Townsend

About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...

A biological basis for creativity. And an explanation of yourself.

Tom Townsend, Chief Creative Officer

This is big news. For me at least. I finally have some kind of explanation for why I can’t even run a simple errand without getting caught up in some kind of encounter, exchange, or unplanned adventure that results in a story. It’s not my fault. It’s in the ...

John H. Smith, thank you.

Tom Townsend, Chief Creative Officer

There was nobody else like him. He was one of the original Mad Men, whose international career in advertising occurred during the industry’s heyday, who came home to work in St. Louis during its own advertising heyday dominated by Wells Rich Greene and D'Arcy, McManus and ...

On advice, often unsolicited.

Tom Townsend, Chief Creative Officer

It’s a shame. But often, the advice we might get when we first start our careers – from bosses, experienced contacts, even parents, and other authority figures –we don’t put into action. Either they come off as platitudes, or they seem so obvious, we nod and then dismiss ...