Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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RT Posts entry on 07.20.09

Just Because you can Doesn’t Mean you Should

It can be very tempting to try to reverse engineer an idea because you want to use a specific technology. However we should never use technology for technology’s sake. The trick is to stay abreast of technology and continuously look for opportunities to connect the dots and align the right ...

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Culture entry on 05.23.09

RT’s Breakthrough Viral Video

Created in December 2001, r/t wanted to send clients, colleagues, and friends a satirical look at agency life. Featuring wild parties, monstrous clients, and “Marc with a C,” Ad Guy was such a success it was followed by 2 sequels in subsequent Holiday installments. Long before the advent of YouTube ...

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Culture entry on 04.02.09

RT’s Green Building

To celebrate r/t’s anniversary and the move to a new, greener, building, Tim and Tom did a little role reversal to show how they played client on the building’s development. In this video short, we see our principals convincingly playing the role of the world’s worst clients.

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