Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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RT Posts entry on 04.12.10

A Look at the Future?

The image above was produced by the Iographica application, which tracks your mouse movements throughout the day and turns them, more or less, into modern art. As advertising evolves into a whole new beast and the work becomes much more immersive and experiential, tools like this show us how ...

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RT Posts entry on 11.16.09

Are you a creative amateur?

About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...

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RT Posts entry on 10.16.09

A biological basis for creativity. And an explanation of yourself.

This is big news. For me at least. I finally have some kind of explanation for why I can’t even run a simple errand without getting caught up in some kind of encounter, exchange, or unplanned adventure that results in a story. It’s not my fault. It’s in the ...

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RT Posts entry on 09.17.09

Inspiration is Everywhere

It seems that often as we travel for business, we get caught up in the last-minute scurrying and worrying and grumble our way through the airport — with heads down, faces locked in a frown, focused on our smartphones. And while this is understandable, with air travel being a bit of a ...

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RT Posts entry on 09.01.09

John H. Smith, thank you.

There was nobody else like him. He was one of the original Mad Men, whose international career in advertising occurred during the industry’s heyday, who came home to work in St. Louis during its own advertising heyday dominated by Wells Rich Greene and D'Arcy, McManus and ...

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