Leslie Bursack, Media Strategist
Ad Age recently reported that Brown Forman’s Southern Comfort brand plans to pour their entire media budget into digital (pun intended). Savings from this shift to digital media only will fund an increased presence in bars and clubs.
For the most part, this move makes sense to me – ...
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RT Posts entry on 05.01.09
Matt Clement, Director of Digital Marketing
I’ve been known to register domain names that may not ever be used but seem to make sense to me at the time. Yes, a glass of cabernet might induce that indulgent registration activity, causing me to purchase domains such as socialthis.com, sizzleface.com, or properties that are very personal ...
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RT Posts entry on 04.16.09
Mike Luhning, Digital Creative Director
There is a lot of confusion when it comes to these industry terms. Hopefully the following will add some clarity.
Digital | Online | Interactive
In the world of advertising and marketing these three terms are often interchanged, however they actually mean three completely different ...
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RT Posts entry on 04.10.09
Matt Clement, Director of Digital Marketing
I was 11 years old when I witnessed one of the greatest NFL games of anyone’s lifetime – the 1981 Divisional Playoff between my beloved Miami Dolphins and the San Diego Chargers. The game had everything you’d want as a fan: a huge lead, a huge comeback, massive momentum swings, ...
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