RT Posts entry on 12.02.09
Melissa Hamilton
It's funny how the fundamentals escape us every now and then.
I teach advertising at St. Louis University and have the advantage of scrolling back through those fundamentals of marketing and advertising twice a year – refreshing myself on not only those basics that keep us all employed, but ...
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RT Posts entry on 11.05.09
Tim Rodgers
Ordinarily, I wouldn’t think we could learn a whole lot about how to improve advertising from people who make mattresses, given that we try to keep people from falling asleep.
But then, I came across an article in USATODAY on Monday about how Sealy has used Lean Manufacturing to turn around ...
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RT Posts entry on 10.19.09
Melissa Hamilton
It’s amazing what you learn when you are given the rare opportunity to take a step back from the day-to-day tasks of your job and apply what you do on a much larger level.
While most have studied and marveled at Obama’s ability to intersect government, marketing, and social ...
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RT Posts entry on 10.13.09
Crystal Merritt
There is no demographic that has not had their expectations of content shaped by gaming to some degree. We ignore it at our peril if we make television, video, mobile or digital content. And we do make that stuff at Rodgers Townsend.
I realized years ago that every few years I need to ...
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RT Posts entry on 05.27.09
Tim Rodgers, Chief Executive Officer
I doubt whether the oracles of the business world would find that a sufficiently profound, or efficient, business mantra, but it's one that has served us rather well for 13 years. I can honestly say there isn't one thing we've done in all that time that I wouldn't do at least a little differently ...
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