RT Posts entry on 11.16.09
Tom Townsend
About a year ago, I was listening to a major wildlife photographer who was talking about the most fundamental advantage he has over amateur photographers. What he said struck me as having a perfect parallel to what we do as creative professionals every day. Or, at least what we are supposed to be ...
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RT Posts entry on 09.01.09
Tom Townsend, Chief Creative Officer
There was nobody else like him.
He was one of the original Mad Men, whose international career in advertising occurred during the industry’s heyday, who came home to work in St. Louis during its own advertising heyday dominated by Wells Rich Greene and D'Arcy, McManus and ...
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RT Posts entry on 08.21.09
Andrew Naeger
There are so many channels a consumer can use to find your Web site, and browsing a site with a mobile device is a trend that’s growing rapidly. Is your site working hard enough for the on-the-go consumer? If you are developing a mobile version of your Web site, here are a few things to ...
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RT Posts entry on 08.17.09
Tom Townsend, Chief Creative Officer
It’s a shame.
But often, the advice we might get when we first start our careers – from bosses, experienced contacts, even parents, and other authority figures –we don’t put into action. Either they come off as platitudes, or they seem so obvious, we nod and then dismiss ...
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RT Posts entry on 08.11.09
Kay Cochran, Creative Director/Copywriter
Some of you may remember the Honeycomb Cereal commercial where the theme song promised that its crunchy contents were “big, big, big. It’s not small. No, no, no.” Along with these tantalizing words, the kids in the commercial held the cereal up to a ruler, somewhere around the ...
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