Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : relationships (5)
Culture entry on 07.08.10

RT "On Hold": The Next Generation

Last year, Rodgers Townsend’s hold music taught you how to say “Make the logo bigger” in Swahili. This year, we’ve kept ad industry nonsense in our hold music (and out of our day-to-day business) with a tongue-in-cheek take on a listen-and-repeat automated attendant. Check ...

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RT Posts entry on 06.24.09

Relationships are Everything

During my 18+ years in this advertising agency gig, I have participated in countless seminars promising the answer to agency and personal success.  I have completed the multiple-step process required in “Presenters Anonymous.” I have been made keenly aware of the details ...

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Culture entry on 04.14.09

RT “On Hold”

We work hard to avoid industry nonsense by discouraging the use of terms like “brainstorm” and “outside the box.” We don’t complicate the simple. But we realize industry clichés exist. So we gave them a home: our hold music. Much like the language learning tapes you endured in high school, we help ...

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Culture entry on 04.08.09

RT’s Long-Term Relationships

How many of your relationships have lasted over 10 years? How about 13? RT’s longest relationship is with AmerenUE, the Midwest power company, which began in 1996. We’ve seen SBC/AT&T through five major mergers since 1997, and even helped St. Louis Children’s Hospital launch an RT-created logo ...

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Culture entry on 04.02.09

RT’s Green Building

To celebrate r/t’s anniversary and the move to a new, greener, building, Tim and Tom did a little role reversal to show how they played client on the building’s development. In this video short, we see our principals convincingly playing the role of the world’s worst clients.

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