Rodgers Townsend

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Rodgers Townsend and UEfficiency.com

The UEfficiency.com work recently completed for AmerenUE began running in August and is slated to run through 2011 – helping Missourians save more energy and lower costs. Check out the TV, website, outdoor, and online on this site, and head to your local retailer participating in the program to see the point of purchase materials.

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All Entries : social (4)
RT Posts entry on 05.14.10

The Gathering Anti-Facebook Storm

Like many Facebook users, I’ve struggled to keep up with the site’s rapidly changing privacy policies, and regularly scramble to adjust my profile settings to my own comfort level. I don’t play games or take polls, and I generally keep my status updates circumspect, but ...

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RT Posts entry on 10.21.09

Don't Forget User Insights

In social media, the new “it” topic, advertisers are following the buzz and the growth curves of certain platforms or properties. But in planning, analytics and media, we know that users vary just like viewers/readers/listeners vary in good old mass media. We cuss and discuss this ...

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RT Posts entry on 10.19.09

A New Kind of Socialism

It’s amazing what you learn when you are given the rare opportunity to take a step back from the day-to-day tasks of your job and apply what you do on a much larger level. While most have studied and marveled at Obama’s ability to intersect government, marketing, and social ...

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RT Posts entry on 05.01.09

Social Media is Nothing New

I’ve been known to register domain names that may not ever be used but seem to make sense to me at the time. Yes, a glass of cabernet might induce that indulgent registration activity, causing me to purchase domains such as socialthis.com, sizzleface.com, or properties that are very personal ...

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