Rodgers Townsend

The Gathering Anti-Facebook Storm

Heidi Dean

Like many Facebook users, I’ve struggled to keep up with the site’s rapidly changing privacy policies, and regularly scramble to adjust my profile settings to my own comfort level. I don’t play games or take polls, and I generally keep my status updates circumspect, but ...

Don't Forget User Insights

Crystal Merritt

In social media, the new “it” topic, advertisers are following the buzz and the growth curves of certain platforms or properties. But in planning, analytics and media, we know that users vary just like viewers/readers/listeners vary in good old mass media. We cuss and discuss this ...

I Winced, but it Works

Tim Rodgers, Chief Executive Officer

Sometimes, you see an ad and your first thought is, “I wish that wouldn’t work, but deep down I know it will.” That was my reaction when I saw the new Hardee’s advertising for their Biscuit Holes, or “B-Holes” as they lovingly refer to them. To their credit, the ...

RT’s Tangelos Blog

Tangelos is the digital lair of r/t's strategy group. It’s where we think out loud, share ideas and build team insight on the latest trends. The goal is to build something thoughtful together, one post at a time. There is no editorial agenda. So far, the blog has been about digital stuff and ...

My Emily Post

Stacy Hull, New Business Director and Account Director on The Hartford Insurance

I recently found myself watching an old classic – George Bernard Shaw’s "Pygmalion." I had seen it onstage as a child – and last week found myself re-enamored with the power of his script. The influence of grace, elocution and manners, realized.It got me longing for the days where manners and ...